Archives for posts with tag: cookbook

let me start by saying this book is expensive, but wow it does seem worth it! first of all it’s not just one cookbook but there are six volumes packed with beautiful photography, extensive techniques and background information. if you’re a Masterchef fan like many of us are, than this is the real deal.

now, i’m not at all too fond of cookbooks, usually it’s all about photography and the typography is erm… a bit crappy? i don’t know if this book is any different when it comes to typography and overall book design but when i saw this video, i knew it deserved a post here.

just to be clear: i don’t own a copy, i’m not a huge cooking talent and i don’t have the money to buy this but how i would love to just briefly browse through it.

ikea is one of the few major companies who understand that people aren’t interested in yet another advertising campaign (in this case selling us their kitchen appliances). ikea chooses a different path by inspiring us to use their products —in the meantime letting designers know there’s no cookbook format and it doesn’t hurt to be a bit more creative. most beautiful part: its free. good job ikea!

photography by Carl Kleiner and styling by Evelina Bratell