yesterday DutchProfiles uploaded some new videos, so besides enjoying the lovely weather, i’ve spent my afternoon on youtube. the item i was most interested in was the one on Wim Crouwel, where design critic Max Bruinsma (currently also editor in chief of dutch design magazine Items) interviewed the legendary designer.

i can also recommend the item on HEMA. HEMA is a typically dutch department store which in my opinion stimulates young dutch designers with their yearly design competition for students. i can only dream of designing for HEMA one day. i think a lot of the dutch are really fond (and proud) of the department store. if i had to describe dutch culture i would have to include HEMA somewhere. enjoy!